YouTube Launches Prompt-Based AI Custom Feed for US Users

YouTube has launched a prompt-based custom AI feed on its home page for signed-in US users — users enter a natural-language prompt and the feed refreshes continuously to match it.

1 min read|agenticonsult Intelligence

YouTube Launches Prompt-Based AI Custom Feed for US Users

YouTube has rolled out a prompt-based custom feed feature on its home page, currently limited to signed-in users in the United States. Users enter a natural-language prompt describing what they want to watch, and the feed refreshes continuously to surface matching content. The feature marks YouTube's most direct deployment of generative AI in the core recommendation surface.

Why It Matters

Moving from algorithmic to prompt-driven discovery changes how creators and advertisers think about reach — a prompt-optimized feed layer adds a new intent signal that sits above traditional watch history and engagement data. If it rolls out globally, it redefines the competitive moat of YouTube's recommendation engine.

Primary source

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