RSL Media Launches AI Licensing Framework for Human Likeness
Nonprofit RSL Media has launched the Human Consent Standard, a new AI licensing framework designed to require explicit human consent before an AI system can use a person's creative work or likeness. The standard covers both original creative output (writing, music, visual art) and physical likeness rights. The initiative is backed by George Clooney and other prominent signatories. It arrives as legislative efforts around AI likeness rights accelerate in the US and EU, and as AI-generated depictions of public figures become increasingly indistinguishable from authentic content.
Why It Matters
The Human Consent Standard is a private-sector attempt to establish a consent norm ahead of mandatory legislation — potentially becoming an industry benchmark that shapes how AI companies license training data and generated content involving identifiable individuals.